Case Study
Building a Commercially Effective Marketing Function
Eleventh Hour Group
Specialist Healthcare Staffing, Insourcing & Complex Care
The Challenge
Eleventh Hour Group was delivering high-quality healthcare services across multiple divisions but lacked a structured marketing function. Visibility in the market was limited, brand positioning was unclear, and growth was constrained by fragmented communications and inconsistent messaging.
In a sector where credibility and trust directly influence commercial success, the absence of strategic marketing leadership represented a significant barrier to sustainable expansion.
The Approach
Withers & Sloane implemented a hybrid model designed to embed senior-level marketing expertise within the organisation while leveraging a wider specialist network.
This included:
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Fractional strategic leadership at executive level
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Full diagnostic of market positioning, brand perception and internal communications
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Development of a structured marketing strategy aligned to commercial objectives
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Introduction of consistent messaging and targeted digital engagement
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Specialist delivery across content, social media, lead generation, video production and photography
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Coaching leadership and operational teams to strengthen commercial awareness
Rather than operating as an external agency layer, marketing capability was built directly within the business to ensure relevance, agility and long-term impact.
The Results
Within the first twelve months, the organisation experienced clear commercial improvements:
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Three new contracts directly attributed to targeted LinkedIn campaigns
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Estimated marketing return on investment exceeding 300%
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Operational cost efficiencies achieved through improved marketing infrastructure
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Significant improvement in brand perception across the healthcare sector
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Stronger support for business development and lead qualification processes
Financial performance also shifted materially. The organisation moved from an EBITDA loss position to a projected EBITDA of approximately £550k within one year, alongside the establishment of a £2.6 million revenue growth target.
The Impact
Beyond measurable financial outcomes, the introduction of embedded strategic marketing leadership reshaped how the organisation communicates its value. Directors reported improved alignment between service delivery, brand positioning and commercial messaging.
The Withers & Sloane model enabled Eleventh Hour Group to build a scalable marketing capability that reflects the realities of its sector while supporting sustainable long-term growth.
