MARIAM

Mariam is an accomplished marketing professional with a proven track record of delivering strategies that drive measurable results. Mariam has worked with organisations across the spectrum, from FTSE 250 companies to agile, high-growth SMEs, consistently translating complex business objectives into campaigns that generate leads, strengthen pipelines, and enhance market presence.

Mariam’s expertise covers the full marketing lifecycle, including sales enablement strategy, account-based marketing (ABM), multi-channel campaign execution, and high-impact content development. She has deep experience in buyer persona creation, segmentation, and personalisation, ensuring every marketing touchpoint is relevant, targeted, and compelling. She is equally adept at optimising CRM systems and marketing automation tools, enabling teams to work smarter, increase engagement, and convert more leads.

Throughout her career, Mariam has led initiatives that have significantly increased brand visibility and commercial performance. At Vertical Advantage, she launched multi-touch case study campaigns that opened doors to enterprise clients, restructured nurture sequences that tripled click-through rates, and created content strategies that generated six-figure audience reach and measurable inbound growth. She has also coached commercial teams to use LinkedIn more effectively, delivering consistent improvements in both brand perception and sales activity.

What sets Mariam apart is her ability to blend creative storytelling with analytical rigour. She uses data to inform decisions, measure impact, and continuously refine strategies, while ensuring that all messaging aligns with brand values and resonates with the target audience. Her approach is collaborative, insight-led, and commercially focused, making her a trusted partner for organisations seeking to elevate their marketing function.

Whether you need to launch a new product, reposition your brand, improve lead conversion, or create a scalable content strategy, Mariam brings the clarity, creativity, and operational excellence to make it happen.

To discuss how Mariam can help your organisation achieve its marketing goals, get in touch via info@witherssloane.com.