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Erica Fraser
Founder & Fractional Head of Marketing and Brand
Erica is an experienced leader and freelance marketing strategist with two Master’s degrees in leadership and a career spanning more than 10 years across marketing, data analysis, and research. She has built strong, long-standing partnerships with clients in sectors including Private Equity, Legal, Media, Luxury Goods & Services, FMCG, Investments, and Social Mobility.
Specialising in brand strategy, data-driven marketing, and campaign execution, Erica helps organisations sharpen their positioning, connect with the right audiences, and achieve measurable growth. Her expertise covers SEO, content marketing, UGC, digital strategy, and customer research, enabling brands to amplify their reach and maximise impact.
With a proven track record in delivering high-impact campaigns under tight timeframes and budgets, Erica builds bespoke teams and tailored strategies that consistently boost brand awareness, customer acquisition, and revenue growth. She has also worked seamlessly as a strategic partner alongside teams in the UK, America, and Asia.
Qualifications and Chartered Statuses:
Chartered Fellow
FCMI MGRS
MSc
Level 7 - Senior Leadership
BAHons
QTS
PRINCE2
Further Training:
Digital Marketing
Harnessing AI in Marketing
Python
UX Design
Portfolio Pending...
Erica: Text
Erica has been an integral support in defining our marketing strategy as the company has grown. She has taken the time to ensure she has a clear view of the company not only from a strategic standpoint, but also from a cultural aspect. Having Erica embedded in the company has produced such positivity and a dynamic I do not think other organisations are able to offer. She has been such an immense asset in our growth and continues to provide such valuable support.
Greg Wood, CEO, Eleventh Hour Group
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