Blog | Withers & Sloane

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Allocating Marketing Capital: A Private Equity Framework for Investing in Collaborators

Allocating Marketing Capital: A Private Equity Framework for Investing in Collaborators

Allocating Marketing Capital: A Private Equity Framework for Investing in Collaborators

Erica @witherssloane

Sep 11, 20257 min read

From ROI to ROTE: Capturing Marketing’s Real Impact

From ROI to ROTE: Capturing Marketing’s Real Impact

From ROI to ROTE: Capturing Marketing’s Real Impact

Erica @witherssloane

Nov 1, 20253 min read

Mastering SEO Copywriting for Local Success with SEO content strategies

Mastering SEO Copywriting for Local Success with SEO content strategies

Mastering SEO Copywriting for Local Success with SEO content strategies

Lau

Oct 13, 20255 min read

FIENA X Aromaria: An Evening Where Scent Meets Ambition

FIENA X Aromaria: An Evening Where Scent Meets Ambition

FIENA X Aromaria: An Evening Where Scent Meets Ambition

Erica @witherssloane

Oct 13, 20257 min read

The Greatest Ad Show 2025: Creativity, Connection & the Human Edge

The Greatest Ad Show 2025: Creativity, Connection & the Human Edge

The Greatest Ad Show 2025: Creativity, Connection & the Human Edge

Erica @witherssloane

Oct 2, 202512 min read

Outsource Your Social Media Like a Pro

Outsource Your Social Media Like a Pro

Outsource Your Social Media Like a Pro

Erica @witherssloane

Sep 29, 20254 min read

How AI Solutions Consulting Transforms Businesses

How AI Solutions Consulting Transforms Businesses

How AI Solutions Consulting Transforms Businesses

Erica @witherssloane

Sep 1, 20253 min read

Standing agency team meeting

Standing agency team meeting

The Danger of Neglecting Employer Brand in High-Growth Companies

Erica @witherssloane

Aug 27, 20254 min read

Private Equity Board Meeting

Private Equity Board Meeting

Why Exit Readiness Starts with Brand Strategy

Erica @witherssloane

Aug 25, 20255 min read

A creative team meeting

A creative team meeting

More Than Logos: Building Brand Equity That Investors Actually Value

Erica @witherssloane

Aug 22, 20254 min read

Board Meeting with CEO and her colleague sharing a look

Board Meeting with CEO and her colleague sharing a look

What Private Equity Looks for in Marketing Before Acquisition

Erica @witherssloane

Aug 20, 20253 min read

From “Nice to Have” to “Boardroom Essential”: Marketing’s Seat at the Table

From “Nice to Have” to “Boardroom Essential”: Marketing’s Seat at the Table

From “Nice to Have” to “Boardroom Essential”: Marketing’s Seat at the Table

Erica @witherssloane

Aug 19, 20254 min read

The Rise of the Fractional Marketer: Why Businesses Need Senior Thinking Without the Overheads

The Rise of the Fractional Marketer: Why Businesses Need Senior Thinking Without the Overheads

The Rise of the Fractional Marketer: Why Businesses Need Senior Thinking Without the Overheads

Erica @witherssloane

Aug 18, 20254 min read

London Street with a red bus, a billboard and St Paul's Cathedral.

London Street with a red bus, a billboard and St Paul's Cathedral.

Why Withers & Sloane Marketing Solutions Work in London’s Competitive Market

Lau

Aug 12, 20254 min read

The Future of Consulting in the Age of Generative AI

The Future of Consulting in the Age of Generative AI

The Future of Consulting in the Age of Generative AI

Erica @witherssloane

Aug 7, 20255 min read

Publicis Groupe: A Beacon of Strategic Clarity in a Shifting Landscape

Publicis Groupe: A Beacon of Strategic Clarity in a Shifting Landscape

Publicis Groupe: A Beacon of Strategic Clarity in a Shifting Landscape

Erica @witherssloane

Jul 21, 20256 min read

The Truth About Social Media Posting: Why Consistency Alone Isn’t Enough

The Truth About Social Media Posting: Why Consistency Alone Isn’t Enough

The Truth About Social Media Posting: Why Consistency Alone Isn’t Enough

Erica @witherssloane

Jul 14, 20253 min read

How Improving LinkedIn Visibility Translates to Real Business Growth

How Improving LinkedIn Visibility Translates to Real Business Growth

How Improving LinkedIn Visibility Translates to Real Business Growth

Erica @witherssloane

Apr 29, 20253 min read

The Power of Fractional Marketing

The Power of Fractional Marketing

The Power of Fractional Marketing

Erica @witherssloane

Mar 28, 20253 min read

The Treasured Collaboration Between Withers&Sloane and Poppy Hollis

The Treasured Collaboration Between Withers&Sloane and Poppy Hollis

The Treasured Collaboration Between Withers&Sloane and Poppy Hollis

Erica @witherssloane

Mar 26, 20254 min read

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