Blog | Withers & Sloane

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Allocating Marketing Capital: A Private Equity Framework for Investing in Collaborators

Allocating Marketing Capital: A Private Equity Framework for Investing in Collaborators

Allocating Marketing Capital: A Private Equity Framework for Investing in Collaborators

Erica @witherssloane

Sep 117 min read

From ROI to ROTE: Capturing Marketing’s Real Impact

From ROI to ROTE: Capturing Marketing’s Real Impact

From ROI to ROTE: Capturing Marketing’s Real Impact

Erica @witherssloane

Nov 13 min read

FIENA X Aromaria: An Evening Where Scent Meets Ambition

FIENA X Aromaria: An Evening Where Scent Meets Ambition

FIENA X Aromaria: An Evening Where Scent Meets Ambition

Erica @witherssloane

Oct 137 min read

The Greatest Ad Show 2025: Creativity, Connection & the Human Edge

The Greatest Ad Show 2025: Creativity, Connection & the Human Edge

The Greatest Ad Show 2025: Creativity, Connection & the Human Edge

Erica @witherssloane

Oct 212 min read

Outsource Your Social Media Like a Pro

Outsource Your Social Media Like a Pro

Outsource Your Social Media Like a Pro

Erica @witherssloane

Sep 294 min read

Standing agency team meeting

Standing agency team meeting

The Danger of Neglecting Employer Brand in High-Growth Companies

Erica @witherssloane

Aug 274 min read

Private Equity Board Meeting

Private Equity Board Meeting

Why Exit Readiness Starts with Brand Strategy

Erica @witherssloane

Aug 255 min read

A creative team meeting

A creative team meeting

More Than Logos: Building Brand Equity That Investors Actually Value

Erica @witherssloane

Aug 224 min read

Board Meeting with CEO and her colleague sharing a look

Board Meeting with CEO and her colleague sharing a look

What Private Equity Looks for in Marketing Before Acquisition

Erica @witherssloane

Aug 203 min read

From “Nice to Have” to “Boardroom Essential”: Marketing’s Seat at the Table

From “Nice to Have” to “Boardroom Essential”: Marketing’s Seat at the Table

From “Nice to Have” to “Boardroom Essential”: Marketing’s Seat at the Table

Erica @witherssloane

Aug 194 min read

The Rise of the Fractional Marketer: Why Businesses Need Senior Thinking Without the Overheads

The Rise of the Fractional Marketer: Why Businesses Need Senior Thinking Without the Overheads

The Rise of the Fractional Marketer: Why Businesses Need Senior Thinking Without the Overheads

Erica @witherssloane

Aug 184 min read

London Street with a red bus, a billboard and St Paul's Cathedral.

London Street with a red bus, a billboard and St Paul's Cathedral.

Why Withers & Sloane Marketing Solutions Work in London’s Competitive Market

Lau

Aug 124 min read

The Future of Consulting in the Age of Generative AI

The Future of Consulting in the Age of Generative AI

The Future of Consulting in the Age of Generative AI

Erica @witherssloane

Aug 75 min read

Publicis Groupe: A Beacon of Strategic Clarity in a Shifting Landscape

Publicis Groupe: A Beacon of Strategic Clarity in a Shifting Landscape

Publicis Groupe: A Beacon of Strategic Clarity in a Shifting Landscape

Erica @witherssloane

Jul 216 min read

The Truth About Social Media Posting: Why Consistency Alone Isn’t Enough

The Truth About Social Media Posting: Why Consistency Alone Isn’t Enough

The Truth About Social Media Posting: Why Consistency Alone Isn’t Enough

Erica @witherssloane

Jul 143 min read

How Improving LinkedIn Visibility Translates to Real Business Growth

How Improving LinkedIn Visibility Translates to Real Business Growth

How Improving LinkedIn Visibility Translates to Real Business Growth

Erica @witherssloane

Apr 293 min read

The Power of Fractional Marketing

The Power of Fractional Marketing

The Power of Fractional Marketing

Erica @witherssloane

Mar 283 min read

The Treasured Collaboration Between Withers&Sloane and Poppy Hollis

The Treasured Collaboration Between Withers&Sloane and Poppy Hollis

The Treasured Collaboration Between Withers&Sloane and Poppy Hollis

Erica @witherssloane

Mar 264 min read

Five ways AI-native companies are driving innovation in 2025

Five ways AI-native companies are driving innovation in 2025

Five ways AI-native companies are driving innovation in 2025

Erica @witherssloane

Mar 24 min read

Seamless Integration - How Freelancers Can Embed Themselves into New Teams

Seamless Integration - How Freelancers Can Embed Themselves into New Teams

Seamless Integration - How Freelancers Can Embed Themselves into New Teams

Erica @witherssloane

Feb 264 min read

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